Privacy Policy

This privacy policy clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering. The online offering includes related websites, applications, features and content, also external online presences, such as social media profiles (collectively referred to as "online offering"). With regard to the terminology used, e.g. "Processing" or "Responsible Officer", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible Officer

Matthias Blazanovic

Wipplingerstraße 20/6

1010 Vienna

Austria

Email address: office@bikemap.net

Contact Data Protection Officer:

privacy@bikemap.net

Types of processed data

  • Inventory data (e.g. name, place of residence).
  • Contact information (e.g. email).
  • Content data (e.g. routes, descriptions, pictures).
  • Usage data (e.g. access times).
  • Metadata / communication data (e.g. device information, IP addresses).

Categories of affected persons

Visitors and users of the online offering as well as the apps (in the following, we refer to the affected persons as "users").

Purpose of processing

  • Provision and continuous improvement of the online and app offering, its functions and content.
  • Answering support requests properly and communicating with users of the online and app offering.
  • Security measures.
  • Measurement and analysis of the usage of the online offering.

Terms used

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter the "data subject"); a natural person is considered as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. cookie) or to one or more special features, that express the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

"Processing" means any process or series of operations associated with personal data, whether performed with or without the aid of automated procedures, which covers a wide range of virtually all data handling.

"Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data should not be assigned to an identified or identifiable natural person.

"Profiling" means any kind of automated processing of personal data which consists in using that personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, to analyze or predict personal preferences, interests, reliability, behavior, location or change of location of that natural person. "Responsible person" means the natural or legal person, public authority, body or body that decides, alone or in concert with others, on the purposes and means of processing personal data.

"Processor" means a natural or legal person, public authority or other body that processes personal data on behalf of the controller.

Relevant legal sources

In accordance with Art. 13 GDPR, we communicate the legal basis of our data processing. Unless the legal basis is mentioned otherwise in the data protection declaration, the following applies:

The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR; The legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 (1) lit. b GDPR; The legal basis for processing in order to fulfill our legal obligations is Art. 6 (1) lit. c GDPR; In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR is the legal basis.

The legal basis for the necessary processing in order to fulfill a task that is public interest or executed within public authority that is handed over to the resonsible person is Art. 6 para. 1 lit. e GDPR. The legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f GDPR. The processing of data that purpose differs from the purpose of gathering is based on Art. 6 para. 4 GDPR. The processing of special categories of data (according to Art. 9 para. 1 GDPR) is based on Art. 9. para. 2 GDPR.

Safety measures

We take appropriate technical measures according to legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probability and severity of the risk to the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and separation. We have also set up procedures to ensure data subject rights, data deletion and data vulnerability. Furthermore, we consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings.

Collaboration with data processors and third parties

If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise grant access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, as required by payment service providers to fulfill the contract), you have consented to a legal obligation or collaboration is needed to fulfill our legitimate interests (e.g. the use of agents, webhosters). If we commission third parties to access or process data, this happens especially for maintenance purposes as legitimate interest and furthermore on the basis of a so-called "processing contract".

Transfer to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfill our (pre-) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special legal conditions. That the processing is e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (e.g. for the US through so-called „Privacy Shield“) or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

Rights of data subjects

You have the right to ask for confirmation as to whether the data in question is being processed. You also have the right to receive information about this data as well as for further information and a copy of the data in accordance with legal regulations.

You have according to legal regulations the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with legal regulations, you have the right to demand that the relevant data be deleted immediately or, alternatively, to require a restriction of the processing of data.

You have the right to demand that the data relating to you, which you have provided to us, be obtained in accordance with legal regulations and request their transmission to other persons / entities of your choosing.

According to legal regulations you have the right to file a complaint with the concerning authority.

Right to withdraw

You have the right to withdraw a previously granted consent with effect for the future.

Right to refuse

You can object to the future processing of your data at any time. The objection may in particular be made against processing for direct marketing purposes.

Cookies and right to object against direct mails

"Cookies" are small files that are stored on users' computers, different information can be stored within the cookies, and a cookie is primarily used to store information about a user (or the device on which the cookie is stored) or even after their visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. For example, the content of a shopping cart in an online shop or a login status can be stored in a cookie. "Permanent" or "persistent" means cookies that remain stored even after the browser has been closed, e.g. the login status can be saved. If the users visits the online offering again after several days, the interests of the users can also be stored in such a cookie, which is then used for e.g. reach measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the person who manages the online offering (otherwise, if it is only their cookies, this is called "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of our privacy policy.

If users do not want cookies stored on their computer, they will be asked to disable the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of our online offering.

A general guide to object to the use of cookies for online marketing purposes can be found in a variety of services, especially in the case of tracking, as explained on the US website http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be suspended by switching them off in the settings of the browser.

Please note that it may not be possible to use all functions of our online offering if cookies are turned off partially or completely.

Deletion of data

The data processed by us is deleted or limited in their processing in accordance with legal regulations. Unless explicitly stated in this privacy policy, the data stored by us is deleted as soon as it is no longer required for its respective purpose and the deletion does not conflict with any statutory storage requirements.

If the data must not be deleted out of other and legitimate purposes and / or legal requirements, processing of the data will be restricted as much as possible, i.e. the data will be locked and will not be processed for other purposes. This applies, for example, for data that must be kept for reasons regarding commercial or tax law.

Business-related processing

In addition we process contract data (e.g. subject, term, customer category) from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks and organization of our business, financial accounting and compliance with legal obligations, such as archiving. We process the same data that we process in the course of rendering our contractual services. The processing principles are Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. The processing affects customers, prospects, business partners and website visitors. The purpose and interest in processing lies in administration, financial accounting, office organization, data archiving. That is, tasks that serve to maintain our business, perform our duties and provide our services. The deletion of the data in terms of contractual performance and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the financial administration, consultants, such as tax accountants or auditors, and other business agents and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, promoters and other business partners, e.g. for later contact. We generally store this majority of company-related data permanently.

Business economical analysis and market research

Within economic interest, we identify market tendencies and demands of our contractual partner and users we analyse data about business processes, contracts, requests, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on basis of Art. 6 para. 1 lit. f GDPR, where addressed persons are contractual partner, interested parties, customers, visitors and user of our online services.

The analysis is done for business economical evaluations, marketing and market research. Thereby we respect the profiles of registered users with data about consumed services. The analysis serve to improve the usability, the optimization of our service and for the economical efficiency of our business. The analysis is only used by us and will not be handed over to third parties, except for anonymous analysis with summarized values.

In the case of a user's refusal of processing, analysis or profiles that are specific to the individual will be deleted or anonymized, otherwise 2 years after ending the contract. Business economical analysis and general determination of tendencies are done anonymous if possible.

Privacy policy in the application process

We process the applicant data only for the purpose and in the context of the application process in accordance with the legal requirements. The processing of the applicant data takes place in order to fulfill our (pre-) contractual obligations in the context of the application process within the meaning of Art. 6 para. 1 lit. b. GDPR Art. 6 para. 1 lit. f. GDPR if the data processing e.g. is required for us in the context of legal proceedings.

The application process requires applicants to provide us with the applicant data. The necessary applicant data result from the job descriptions and basically include the information on the person, postal and contact addresses and the application documents, such as cover letter, CV and certificates. In addition, applicants can voluntarily provide us with additional information.

By submitting the application to us, the applicants agree to the processing of their data for the purposes of the application process in accordance with the nature and scope set forth in this Privacy Policy.

Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR are voluntarily communicated within the framework of the application procedure, their processing is additionally carried out in accordance with Art. 9 para. 2 lit. b GDPR (e.g. health information such as disability or ethnic origin). Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR are requested from applicants in the context of the application procedure, their processing is additionally carried out in accordance with Art. 9 para. 2 lit. a GDPR (for example health data, if necessary for the profession).

Applicants can send us their applications via e-mail. However, please note that e-mails are generally not sent in encrypted form and that applicants themselves must provide encryption. We can therefore take no responsibility for the transmission of the application between the sender and the reception on our server and therefore recommend using postal delivery. Instead of applying via the online form and e-mail, applicants still have the opportunity to send us the application via postal service.

The data provided by the applicants may be further processed by us in the event of a successful application for employment purposes. Otherwise, if the application for a job offer is not successful, the applicants' data will be deleted. Applicants' data will also be deleted if an application is withdrawn, which the applicants are entitled to at any time.

The cancellation is subject to a legitimate cancellation of the candidate, after the expiration of a period of six months, so that we can answer any follow-up questions to the application and meet our obligations under the Equal Treatment Act. Invoices for any reimbursement of travel expenses are archived in accordance with the tax regulations.

Talent Pool

Within the scope of the application, we offer applicants the opportunity to be admitted to our "Talent Pool" for a period of two years on the basis of a consent within the meaning of Art. 6 para. 1 lit. a and para. 7 of the GDPR.

The application documents in the Talent Pool are processed solely as part of future job advertisements and job search and will be destroyed at the latest after the deadline. Candidates are informed that their consent to be admitted to the talent pool is voluntary, has no influence on the current application process and that they can revoke this consent at any time in the future and declare an objection within the meaning of Art. 21 GDPR.

Registering a user profile

Users can create an user account. As part of the registration, the necessary mandatory information is communicated to the users and on the basis of Art. 6 para. 1 lit. b GDPR processed for purposes of providing the user account. The processed data include in particular the login information (name, password and an email address). The data entered during registration will be used for the purpose of using the offer.

Users may be informed by email about offer- or registration-related information, such as changes in the scope of the offer or technical circumstances. If users have terminated their user account, their data within the user account will be deleted (except for statutory retention obligations). It is the responsibility of the users to secure their data upon termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.

Alternatively, it is also possible to register and log in to the website using a third-party account (Facebook). When accessing the site through a third-party account, information is collected that is provided according to the privacy settings of the third-party account. This information includes your first name, last name, email address and profile picture. The information is collected by the third-party account vendor and made available to us under its privacy policy.

Comments and posts

If users leave comments or other contributions, their IP addresses may be stored for 7 days, based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR. This is done for our safety, e.g. if someone leaves in comments and contributions of unlawful content (insults, prohibited political propaganda, etc.), and therefore requires further administrative or legal action by us.

Furthermore, we reserve the right, in accordance with our legitimate interests. Art. 6 para. 1 lit. f. GDPR to process the information of users for the purpose of spam detection.

On the same legal base we keep IP addresses and save cookies when using surveys to prevent multiple submissions of the same user. The data that is sent along with comments and posts, like contact information or website information and the content itself will be stored permanent until withdrawal of the user.

Contacting

When contacting us (for example, by contact form, email, telephone or via social media) the information provided by the user will be used to process the contact request in accordance with Art. 6 para. 1 lit. b GDPR (contractual-/pre-contractual relationships) and Art. 6 para. 1 lit. f (other requests). User information can be stored in a Customer Relationship Management System ("CRM System") or comparable tools.

We delete the requests, if they are no longer required. We check the necessity every two years; Furthermore, the legal archiving obligations apply.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and clarify your rights of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter: We send you newsletters, emails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Where in the context of a newsletter registration where the contents that are described concretely apply, in general our newsletter contains information on our online offering and the website in general.

Double opt-in and logging: Registration for our newsletter is done in a so-called double-opt-in procedure. That after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.

Credentials: To subscribe to the newsletter, it is sufficient to provide your email address.

The dispatch of the newsletter and the related performance measurement is based on the consent of the recipient according to Art. 6 para. 1 lit. a, Art. 7 GDPR in combination with § 107 para. 2 Telecommunications Act.

The logging of the registration process is based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR. Our interest lies in the use of a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users and also allows us to prove our consent.

Termination / Revocation - You may terminate the receipt of our newsletter at any time, i.e. revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. We may save the submitted email addresses for up to three years based on our legitimate interests before we delete them to provide prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of a consent is confirmed.

Newsletter - Mailjet

The newsletter is sent by Mailjet SAS, 13-13 bis, rue de l'Aubrac, 75012 Paris, France. The privacy policy of the shipping service provider can be viewed here: https://www.mailjet.de/privacy-policy/. The shipping service provider is based on our legitimate interests acc. Art. 6 para. 1 lit. f GDPR and a contract processing agreement acc. Art. 28 para. 3 sentence 1 GDPR.

The shipping service provider may use the data of the recipients in pseudonymous form, i.e. without reference to a user, to optimize or improve their own services, e.g. for the technical optimization of shipping and the presentation of newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to address them themselves or to pass the data on to third parties.

Newsletter - Success Measurement

The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from the server when the newsletter is opened by our server or, if we use a shipping service provider, in the course of this retrieval information about the browser and your system, as well as your IP address and time of retrieval.

This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our goal nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

An explicit withdrawal of the success measurement is not possible, in this case the receipt of the newsletter needs to be terminated.

Hosting

The hosting services we use are for the purpose of providing the following services: infrastructure and platform services, computing capacity, storage and database services, security and technical maintenance services we use to operate our online offering.

Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offering on the basis of our legitimate interests in an efficient and secure manner of this online offering acc. Art. 6 para. 1 lit. f GDPR & Art. 28 GDPR (conclusion of contract processing contract).

Collection of access data and log files

We, or our hosting provider, collects on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR data at every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.

New Relic - Server-Monitoring und Error-Tracking

Monitoring of our servers and error tracking ensures the availability and integrity of our online offer. The data that is collected within this process is used to optimize our online services. For this purpose we use the service New Relic, Inc. Attn: Legal Department 188 Spear Street, Suite 1200 San Francisco, CA 94105. New Relic is certified under the Privacy Shield Agreement which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000TNPiAAO&status=Active).

New Relic processes aggregated performance data like performance, utilization and comparable technical values to obtain information about stability and possible abnormalities in our online offer. In case of errors or conspicuous behavior, single requests of users of our online offer will get logged under a pseudonym to identify and solve problems. In this context, pseudonym means that the IP address is saved by shortening the last two positions (IP masking). Aggregated data will be deleted after three months, pseudonymized data after seven days. We use New Relic with our legitimate interests for security, correctness and optimization of our online offer according to Art. 6 para. 1 lit. f GDPR. You can read more about New Relic's processing of personal data in their privacy policy: https://newrelic.com/termsandconditions/privacy.

Google Tag Manager

Google Tag Manager is a services to manage so called Website-Tags (e.g. to integrate Google Analytics or other Google-Marketing services into our online offer). The Tag Manager itself (which implements the Tags) doesn't process personal data of users. Regarding the processing of personal data of users we reference to the privacy policy of the Google services: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f GDPR), we use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about users' use of the online offer is usually transmitted to and stored by Google on servers in the United States.

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly. Users may also prevent Google‘s collection of the data generated by the cookie itself and data generated related to the use of the online offering and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

For more information about Google's data usage, settings and disparaging options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads) and Google's Ads Settings (https://adssettings.google.com/authenticated).

Google Universal Analytics

We use Google Analytics in the form of „Universal-Analytics“. „Universal Analytics“ is a procedure of Google Analytics which does usage analysis with a pseudonymized user-ID and creates a pseudonymous profile of the user with information created out of the usage of different devices (so called „Cross-Device-Tracking“).

Google Adsense with personalized advertisements

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f GDPR), we use services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, („Google“).

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the service AdSense to show advertisements on our website to get remuneration for displaying or other usage. For this purpose, usage data like the click on an advertisement and the IP address of the user is processes (the IP address is shortened by the last 2 positions). The processing of data of users is pseudonymized.

We use AdSense with personalized advertisements. Based on the user's visited websites or used apps and the usage profiles generated out of that, Google makes inferences about their interests. Advertiser use this information to aim campaigns to these interests, which is an advantage for users and advertisers. In the scope of google, advertisements are personalized if gathered or known data affects the choice of advertisement. That data includes among others former search requests, activities, website visits, usage of apps and demographic location information.

In particular it includes: demographic targeting, targeting based on categories of interest, remarketing as well as targeting on lists to compare customers and target group lists that have been uploaded in DoubleClick Manager or Campaign Manager. For further information about data usage by Google, options for configuration and withdrawal, see the privacy policy of Google (https://policies.google.com/technologies/ads) as well as the configurations for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Google DoubleClick

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f GDPR), we use services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, („Google“).

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing procedure Google "DoubleClick" to place advertisements in the Google advertisement network (i.e. in search results, videos, websites, etc.). A feature of DoubleClick is the immediate display of advertisements based on presumptive interests of users. This enables us to display better targeted advertisements on and for our online offer to show users only advertisements that potentially correspond to their interests. If a users sees advertisements for products that where in the user's scope of interest on other online platforms, we call that „Remarketing“. At every visit on our and other websites that have also activated the Google advertisement network, a code will be executed by Google and so called (Re)marketing-Tags (invisible graphics or code, also called "Web Beacons) will be included. With that technique, an individual Cookie (a small file) will be saved on the device of the user. Instead of Cookies, usage of comparable technology is possible. This file contains information about visited websites by the user, interested content and used offers by the user, furthermore technical information about the browser, the operating system, linked websites, visiting timestamps and other information about usage of the online offer.

Furthermore, the IP address of the user will be processed. Inside the European Union (EU) and the European Economic Area (EEA), the IP address will get shortened and sent only in exceptional cases entirely to the servers of Google in the USA to get shortened there. At Google the addressed information can get combined with information from other sources. If a user visits other websites afterwards, relevant advertisements based on the presumptive interests can be displayed. User data in the context of the Google advertisement network are processes pseudonymous. This means Google does not save or process i.e. the name or the email address of the users, but processes relevant data Cookie-referenced with pseudonymized user profiles. From Google's point of view, advertisements are not managed and displayed for concretely identifiable persons, but for owners of Cookies, independent who the owner of the Cookie is. This does not apply to users that explicitly allow Google to process their data without pseudonymization. The information about users collected in the Google Marketing Services are sent to Google and stored on Google's servers in the USA.

For further information about data usage by Google, options for configuration and withdrawal, see the privacy policy of Google (https://policies.google.com/technologies/ads) as well as the configurations for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Facebook-Pixel, Custom Audiences and Facebook-Conversion

Based on our legitimate interests in analysis, optimization and economic operation of our online offer, we use the so called "Facebook-Pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located within the European Union, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

The Facebook-Pixel allows Facebook to assign a target group for visitors of our online offer for the display of advertisements (so call "Facebook-Ads"). We use the Facebook-Pixel to display Facebook-Ads for Facebook users that have interest in our online offer or specific criteria (i.e. interest to specific topics or products that have been identified by visited websites) which we communicate to Facebook (so called "Custom Audiences"). With the use of Facebook-Ads we want to ensure that they address the potential interest of our users and not annoy them. With the Facebook-Pixel we can measure the efficiency of Facebook advertisements for statistical purpose and market research by registering redirects to our website after a user clicked a Facebook advertisement (so called "Conversion").

The processing of data by Facebook is done with Facebook's privacy policy. General information about displaying Facebook-Ads can be found in Facebook's privacy policy: https://www.facebook.com/policy. Specific information and details about the Facebook-Pixel and its gerneral functions can be found in the help area of Facebook: https://www.facebook.com/business/help/651294705016616. You can refuse the tracking by the Facebook-Pixel and usage of your data for displaying Facebook-Ads. To configure the categories of advertisements you want to see inside Facebook, follow the guidelines of usage based advertisements: https://www.facebook.com/settings?tab=ads. The configuration is platform independent, they will apply to all devices like desktop computer or mobile devices.

You refuse the use of Cookies that are used for reach measurement and advertisements on the website of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally on the US website http://www.aboutads.info/choices or the European website http://www.youronlinechoices.com/uk/your-ad-choices/.

Profiles on Social Media

We have profile pages on social networks and platforms to communicate with active users, interested parties and users and inform about our offer. In this context we want to point out that data of users can get processed outside of the European Union. This can induce risks i.e. complicated enforce of the rights of the user. US provider that are certified under the Privacy Shield are obliged to comply privacy standard of the European Union.

Usually the data of users get processed for marketing and advertisement purposes. This enables the platform providers to create usage profiles out of usage behavior and the derived interests of the users. This usage profiles can be used to display advertisements that potentially fit the interests of the user inside and outside the platforms. Usually Cookies with usage behavior and interests of the user are stored for this purpose. Furthermore there is the possibility that usage profiles are stored independently of the devices (especially if the users are members of the platform and logged in).

The processing of personal data of users is based on our legitimate interests at effective information for user and communication with user (Art. 6 para. 1 lit. f GDPR). If user of a platform demand consent of processing of data, the legal base is Art. 6 para. 1 lit. a, Art. 7 GDPR.

For a detailed overview over the processing and the options of refusal (Opt-Out), we refer to the following linked declarations of the providers. Requests and enforcement of user rights can be addressed directly at the provider of the platforms most effective. Only the provider have access to the data of the user to take appropriate steps and provide information. Nevertheless if you need help you can contact us.

Maptoolkit

We include the maps of the service "Maptoolkit" of Toursprung GmbH (https://www.toursprung.com). To the best of our knowledge, Maptoolkit's data is used solely for the purpose of displaying the map features and caching the selected settings. This data may include, but is not limited to, users' IP addresses and location data, but they are not collected without their consent (usually as part of their mobile device settings). For more information, see the Maptoolkit Privacy Policy: https://www.toursprung.com/privacy.

Updates to the Privacy Policy

Users are required to regularly inform themselves about the content of the privacy policy. As soon as the changes in the data processing carried out as part of the online offering make it necessary, the privacy policy will be adjusted accordingly. Should the changes require an action by the user (for example, consent), timely and appropriate information will be provided.